Four Home Selling Mistakes

1)  Poor Photography or No Listing Photos – If the photos are too dark to see what the home looks like or if there are no photos, buyers will move onto the next listing. Over 90% of buyers today look at homes on the internet; your most important marketing tool is quality photography.

2)  Flyers:  Poor Quality, No Flyers, No Price – Many buyers will drive around neighborhoods to pick up flyers.   A striking flyer with quality graphic design and photography will make your home stand out from the rest.  If you do not have a flyer, your home will not be remembered when the buyer calls to look at homes. If there is no price on the flyer, it will probably be discarded.

3)  No or Few Open Houses – Your goal is to get the buyers to look at your home.  Several buyers do not want to call agents to look at homes and would prefer going to open houses.  If you have an open house every weekend, real buyers will often return to look again and make an offer.

4)  Pricing Your Home Incorrectly – If you price your home too low, buyers will think there is something wrong.  If you price your home too high, it will reduce the volume of potential buyers while increasing amount of time your home is on the market.  The key is to price your home correctly the first day on the market.

Considering Selling? As a professional photographer, graphic designer, and appraiser I can provide these important services, and offer numerous open houses. 805-471-0828 or

Toll Free 877-471-0828


About David Norwood - Central Coast Real Estate

ABOUT DAVID NORWOOD Real Estate Broker DRE# 01260196 - 805-270-5860 David Norwood owned a marketing, design, and photography studio in Los Angeles for 25 years, from 1976 to 1999. He also worked as a Licensed Real Estate Appraiser from 1994 to 1999. After moving to the Central Coast in 1999, he worked as a Realtor/Associate, and shortly afterwards earned a Real Estate Brokers License. Now he has his own brokerage company, David Norwood Central Coast Real Estate. Licensed Real Estate Broker #01260196 Licensed Real Estate Appraiser exp. Master of Science Degree, Cal Poly BA Art / Marketing, Photography and Design Areas Served- All of the Central Coast including, but not limited to: Arroyo Grande, San Luis Obispo, Oceano, Grover Beach, Nipomo, Morro Bay, Cambria, Santa Maria, Cayucos, Los Osos, Santa Margarita, Atascadero, Templeton, Paso Robles, Avila Beach, Pismo Beach and Shell Beach;
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